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Team-Based Microblogging Service
Krutiš, Tomáš ; Šolony, Marek (referee) ; Kajan, Rudolf (advisor)
This master's thesis focuses on the creation of microblogging services for teams. The thesis describes the research and analysis of current microblogging services and finding their strength and weaknesses. Based on the analysis is designed new service which focuses on communication between team members. It is also discussed implementation of the proposed service and on the conclusion are summarized future extensions to improve this service.
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Semiotic analysis of hashtags on Instagram
Svobodová, Kristýna ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This thesis aims to research hashtags on Instagram via the semiotics analysis. The research is based on Leoš Mareš's Instagram profile, which is one of the most successful accounts within the Czech environment, and uses specific types of hashtags. Therefore, it provides a quality data corpus for the research. At the beginning of the thesis the subject of semiotics is introduced, also other key terms, such as meaning, sign, semantics, pragmatics, and syntactic, denotation and connotation, and language tropes. Following there is an introduction of the new media, Instagram, and hashtags. Hashtags are described within the Twitter background, since most of the studies are focused on hashtags on Twitter. The practical part of this thesis is based on Morris's division of semiotics, which is syntactic, semantics, and pragmatics. It studies how hashtags follow and refer to each other, what is the relationship between the photograph and hashtags, and what are the assumptions for understanding the whole post. At the end of the thesis the findings are summarized, and the patterns of hashtags' occurrence are shown.
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Semiotic analysis of hashtags on Instagram
Svobodová, Kristýna ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This thesis aims to research hashtags on Instagram via the semiotics analysis. The research is based on Leoš Mareš's Instagram profile, which is one of the most successful accounts within the Czech environment, and uses specific types of hashtags. Therefore, it provides a quality data corpus for the research. At the beginning of the thesis the subject of semiotics is introduced, also other key terms, such as meaning, sign, semantics, pragmatics, and syntactic, denotation and connotation, and language tropes. Following there is an introduction of the new media, Instagram, and hashtags. Hashtags are described within the Twitter background, since most of the studies are focused on hashtags on Twitter. The practical part of this thesis is based on Morris's division of semiotics, which is syntactic, semantics, and pragmatics. It studies how hashtags follow and refer to each other, what is the relationship between the photograph and hashtags, and what are the assumptions for understanding the whole post. At the end of the thesis the findings are summarized, and the patterns of hashtags' occurrence are shown.
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Aspects of social media use by basketball clubs
Němec, Jiří ; Ruda, Tomáš (advisor) ; Crossan, William Morea (referee)
(En) Title: Aspects of social media use by basketball clubs Objective: The main goal of the thesis is to propose fitted and simply applicable activities to improve the social media communication among cooperating club fans and other target groups of users. In order to reach the goal it was necessary to study a suitable literature and analyze external and internal data that monitor their activity on social media. Methods: questioning (electronically), in-depth interview, data analysis (external and internal), monitoring of clubs social media activities, scoring model Results: Within the determined parameters, BK JIP Pardubice got the best review of all seven cooperating clubs. Last season the club had the best content on Facebook page. The club also got lots of positive points in matter of Total Page likes, Talking About, Engagement and Impressions. On the other hand, the clubs Orli Prostejov and NH Ostrava got the pretty poor review. The best Instagram profiles had clubs NH Ostrava and USK Prague. On the other hand, Orli Prostejov received the least points because of non-existing club Instagram account. Based on the gathered knowledge, there were made some recommendations as: Definition of measurable goals Before start of the season determine relevant value of parameters such as Total Page Likes...
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Marketing strategy of the company 3M in social media
Němec, Tomáš ; Halík, Jaroslav (advisor) ; Luňáčková, Michaela (referee)
Diploma thesis focus on social media as a phenomenon of modern times and their use in a marketing. I will introduce four most frequently used social media - Facebook, Instagram, Twitter and YouTube as well as an outline the possibility of their use in marketing. Marketing strategy in social media I decided to introduce through a concrete example - an international company 3M. This company I chose mainly because it operates in the market of industrial products, where online marketing is not as much used and also because it cooperates with University of Economics. After introducing the basic marketing theories and explanations of basic terms I will analyze an existing 3M marketing strategy in social media and on the basis of the analysis and obtained data I will suggest my own possible marketing strategy for the company 3M, which connects all the aforementioned social media.
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Team-Based Microblogging Service
Krutiš, Tomáš ; Šolony, Marek (referee) ; Kajan, Rudolf (advisor)
This master's thesis focuses on the creation of microblogging services for teams. The thesis describes the research and analysis of current microblogging services and finding their strength and weaknesses. Based on the analysis is designed new service which focuses on communication between team members. It is also discussed implementation of the proposed service and on the conclusion are summarized future extensions to improve this service.
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